Architecture and design firm Sam Jacob Studio has revamped the colorful interiors of London’s Cartoon Museum by turning the two-dimensional graphics of cartoon strips into three-dimensional. The studio has designed the Cartoon Museum in Fitzrovia, central London, into a joyous, colorful space.“I think anyone entering the cartoon museum would be disappointed to come out less happy than when they went in,” said Sam Jacob in an interview to dezeen. “We wanted to create a place that was inspired by the world of cartooning, where exaggeration and imagination confound your expectations.”The Cartoon Museum comprises a permanent gallery, a space for temporary exhibitions, a Clore Learning Studio, and shop, as well as offices for its staff and an archive. The entrance spaces take their visual identity directly from cartoons. Taking cues from John Tenniel’s illustrations for “Alice in Wonderland,” the entrance has cartoonish holes punched through walls and doors that shift scale, reports dezeen.“We thought about each architectural element and imagined how it might perform if it were in the graphic world of cartoons,” explained Jacob to dezeen. “Each moment in the project was a chance to think about the difference between things in the ‘real’ world and things in the drawn world, and how we might bring them closer together.”Alongside the cartoonish entrance and circulation spaces, the main gallery space has a more typical white-box interior, which contains a permanent display of cartoon and comic arts.The studio aimed to make the spaces and the connections between them as fun and cartoonish as possible, with a fake bookcase hiding a secret door to the Clore Learning Studio, while a graphic hole is punched in a wall to connect the stairs to the entrance space. Throughout the museum, the studio has aimed to combine the two-dimensional and three-dimensional, including its plan, which is intended to be like a “cartoon strip.”“A lot of the play is between two dimensions and three dimensions. In the plan, it’s organizing the spaces as if they were frames in a cartoon strip – except here you can choose your sequential narrative,” said Jacob in the interview. “Part of the space seems drawn and two dimensional, while other parts seem like extending the drawn world onto the physical world of architecture.” https://www.blouinartinfo.com/ Founder: Louise Blouin
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